diff --git a/client/components/admin/admin-groups-edit.vue b/client/components/admin/admin-groups-edit.vue
index 1cab4afb..b360d1f7 100644
--- a/client/components/admin/admin-groups-edit.vue
+++ b/client/components/admin/admin-groups-edit.vue
@@ -34,37 +34,46 @@
       v-tab-item(key='rights', :transition='false', :reverse-transition='false')
         v-card
           v-card-title.pb-0
-            v-btn(color='primary')
-              v-icon(left) add
-              | Add Rule
+            v-subheader
+              v-icon.mr-2 border_color
+              .subheading Read and Write
             v-spacer
-            v-btn(flat)
+            v-btn(flat, outline)
+              v-icon(left) arrow_drop_down
+              | Load Preset
+            v-btn(flat, outline)
               v-icon(left) vertical_align_bottom
               | Import Rules
-          v-list(dense, two-line)
-            v-list-tile.grey.lighten-5.px-2
-              v-list-tile-avatar(color='red'): v-icon(color='white') remove_circle
-              v-list-tile-content
-                v-list-tile-title /javascript/*
-                v-list-tile-sub-title.caption #[strong WRITE]
-              v-list-tile-action
-                v-btn(icon): v-icon(color='grey') delete
-            v-divider(inset).my-0
-            v-list-tile.grey.lighten-5.px-2
-              v-list-tile-avatar(color='green'): v-icon(color='white') check
-              v-list-tile-content
-                v-list-tile-title /javascript/*
-                v-list-tile-sub-title.caption #[strong WRITE]
-              v-list-tile-action
-                v-btn(icon): v-icon(color='grey') delete
-            v-divider(inset).my-0
-            v-list-tile.grey.lighten-5.px-2
-              v-list-tile-avatar(color='green'): v-icon(color='white') check
-              v-list-tile-content
-                v-list-tile-title /javascript/*
-                v-list-tile-sub-title.caption #[strong READ]
-              v-list-tile-action
-                v-btn(icon): v-icon(color='grey') delete
+          .pa-3.pl-4
+            criterias
+          v-divider.my-0
+          v-card-title.pb-0
+            v-subheader
+              v-icon.mr-2 pageview
+              .subheading Read Only
+            v-spacer
+            v-btn(flat, outline)
+              v-icon(left) arrow_drop_down
+              | Load Preset
+            v-btn(flat, outline)
+              v-icon(left) vertical_align_bottom
+              | Import Rules
+          .pa-3.pl-4
+            criterias
+          v-divider.my-0
+          v-card-title.pb-0
+            v-subheader Legend
+          .px-4.pb-4
+            .body-1.px-1.py-2 Any number of rules can be used at the same time. However, some rules requires more processing time than others. Rule types are color-coded as followed:
+            .caption
+              v-icon(color='blue') stop
+              span Fast rules. None or insignificant latency introduced to all page loads.
+            .caption
+              v-icon(color='orange') stop
+              span Medium rules. Some latency added to all page loads.
+            .caption
+              v-icon(color='red') stop
+              span Slow rules. May adds noticeable latency to all page loads. Avoid using in multiple rules.
 
       v-tab-item(key='users', :transition='false', :reverse-transition='false')
         v-card
@@ -100,10 +109,15 @@
 </template>
 
 <script>
+import Criterias from '../common/criterias.vue'
+
 import groupQuery from 'gql/admin-groups-query-single.gql'
 import deleteGroupMutation from 'gql/admin-groups-mutation-delete.gql'
 
 export default {
+  components: {
+    Criterias
+  },
   data() {
     return {
       group: {
diff --git a/client/components/common/criterias-item.vue b/client/components/common/criterias-item.vue
new file mode 100644
index 00000000..098fa83b
--- /dev/null
+++ b/client/components/common/criterias-item.vue
@@ -0,0 +1,141 @@
+<template lang="pug">
+  .criterias-item
+    //- Type
+    v-select(solo, :items='filteredCriteriaTypes', v-model='item.type', placeholder='Rule Type', ref='typeSelect')
+      template(slot='item', slot-scope='data')
+        v-list-tile-avatar
+          v-avatar(:color='data.item.color', size='40', tile): v-icon(color='white') {{ data.item.icon }}
+        v-list-tile-content
+          v-list-tile-title(v-html='data.item.text')
+          v-list-tile-sub-title.caption(v-html='data.item.description')
+
+    //- Operator
+    v-select(solo, :items='filteredCriteriaOperators', v-model='item.operator', placeholder='Operator', :disabled='!item.type', :class='!item.type ? "blue-grey lighten-4" : ""')
+      template(slot='item', slot-scope='data')
+        v-list-tile-avatar
+          v-avatar.white--text(color='blue', size='30', tile) {{ data.item.icon }}
+        v-list-tile-content
+          v-list-tile-title(v-html='data.item.text')
+
+    //- Value
+    v-select(v-if='item.type === "country"', solo, :items='countries', v-model='item.value', placeholder='Countries...', multiple, item-text='name', item-value='code')
+    v-text-field(v-else-if='item.type === "path"', solo, v-model='item.value', label='Path (e.g. /section)')
+    v-text-field(v-else-if='item.type === "date"', solo, @click.native.stop='dateActivator = true', v-model='item.value', label='YYYY-MM-DD', readonly)
+    v-text-field.blue-grey.lighten-4(v-else, solo, disabled)
+
+    v-dialog(lazy, v-model='dateActivator', width='290px', ref='dateDialog')
+      v-date-picker(v-model='item.value', scrollable, color='primary')
+        v-btn(flat, color='primary' @click='$refs.dateDialog.save(date)', block) ok
+
+    v-btn(icon, @click='remove'): v-icon(color='blue-grey') clear
+</template>
+
+<script>
+import _ from 'lodash'
+
+// import countriesQuery from 'gql/upsells-query-countries.gql'
+
+export default {
+  inject: ['allowedCriteriaTypes'],
+  props: {
+    value: {
+      type: Object,
+      default() { return {} }
+    },
+    groupIndex: {
+      type: Number,
+      default() { return 0 }
+    },
+    itemIndex: {
+      type: Number,
+      default() { return 0 }
+    }
+  },
+  data() {
+    return {
+      item: {
+        operator: '',
+        type: '',
+        value: ''
+      },
+      dateActivator: false,
+      dateDialog: false,
+      countries: [],
+      criteriaTypes: [
+        { text: 'Path', value: 'path', icon: 'space_bar', color: 'blue', description: 'Match the path of the document being viewed.' },
+        { text: 'Date', value: 'date', icon: 'date_range', color: 'blue', description: 'Match the current calendar day.' },
+        { text: 'Time', value: 'time', icon: 'access_time', color: 'blue', description: 'Match the current time of day.' },
+        { text: 'User Country', value: 'country', icon: 'public', color: 'red', description: `Match the user's country.` },
+        { text: 'User Group', value: 'group', icon: 'group', color: 'orange', description: 'Match the user group assignments.' }
+      ],
+      criteriaOperators: {
+        country: [
+          { text: 'In', value: 'in', icon: '[...]' },
+          { text: 'Not In', value: 'notIn', icon: '[ x ]' }
+        ],
+        path: [
+          { text: 'Matches Exactly', value: 'eq', icon: '=' },
+          { text: 'NOT Matches Exactly', value: 'ne', icon: '!=' },
+          { text: 'Starts With', value: 'sw', icon: 'x...' },
+          { text: 'NOT Starts With', value: 'nsw', icon: '!x...' },
+          { text: 'Ends With', value: 'ew', icon: '...x' },
+          { text: 'NOT Ends With', value: 'new', icon: '!...x' },
+          { text: 'Matches Regex', value: 'regexp', icon: '^x$' }
+        ],
+        date: [
+          { text: 'On or After', value: 'gte', icon: '>=' },
+          { text: 'On or Before', value: 'lte', icon: '<=' }
+        ],
+        time: [
+          { text: 'At or Later Than', value: 'gte', icon: '>=' },
+          { text: 'At or Before', value: 'lte', icon: '<=' }
+        ],
+        group: [
+          { text: 'Is Part Of', value: 'in', icon: '[...]' },
+          { text: 'Is Not Part Of', value: 'notIn', icon: '[ x ]' }
+        ]
+      }
+    }
+  },
+  computed: {
+    filteredCriteriaOperators() {
+      return _.get(this.criteriaOperators, this.item.type, [])
+    },
+    filteredCriteriaTypes() {
+      console.info(this.allowedCriteriaTypes)
+      return _.filter(this.criteriaTypes, c => _.includes(this.allowedCriteriaTypes, c.value))
+    },
+    itemType() {
+      return this.item.type
+    }
+  },
+  watch: {
+    itemType(newValue, oldValue) {
+      this.item.operator = _.head(this.criteriaOperators[newValue]).value
+      this.item.value = ''
+    },
+    item: {
+      handler(newValue, oldValue) {
+        this.$emit('update', this.groupIndex, this.itemIndex, this.item)
+      },
+      deep: true
+    }
+  },
+  mounted() {
+    if (!this.item.type) {
+      this.$refs.typeSelect.showMenu()
+    }
+  },
+  methods: {
+    remove() {
+      this.$emit('remove', this.groupIndex, this.itemIndex)
+    }
+  }
+  // apollo: {
+  //   countries: {
+  //     query: countriesQuery,
+  //     update: (data) => data.location.countries
+  //   }
+  // }
+}
+</script>
diff --git a/client/components/common/criterias.vue b/client/components/common/criterias.vue
new file mode 100644
index 00000000..4c5a03e7
--- /dev/null
+++ b/client/components/common/criterias.vue
@@ -0,0 +1,173 @@
+<template lang="pug">
+  .criterias
+    transition-group(name='criterias-group', tag='div')
+      .criterias-group(v-for='(group, g) in groups', :key='g')
+        transition-group(name='criterias-item', tag='div')
+          criterias-item(v-for='(item, i) in group', :key='i', :item='item', :group-index='g', :item-index='i', @update='updateItem', @remove='removeItem')
+        .criterias-item-more
+          v-btn.ml-0(@click='addItem(group)', small, color='blue-grey lighten-2', dark, depressed)
+            v-icon(color='white', left) add
+            | Add condition
+    .criterias-group-more
+      v-btn(@click='addGroup', small, color='blue-grey lighten-1', dark, depressed)
+        v-icon(color='white', left) add
+        | Add condition group
+</template>
+
+<script>
+import CriteriasItem from './criterias-item.vue'
+
+export default {
+  components: {
+    CriteriasItem
+  },
+  props: {
+    value: {
+      type: Array,
+      default() { return [] }
+    },
+    types: {
+      type: Array,
+      default() {
+        return ['country', 'path', 'date', 'time', 'group']
+      }
+    }
+  },
+  provide () {
+    return {
+      allowedCriteriaTypes: this.types
+    }
+  },
+  data() {
+    return {
+      dataGroups: this.value || []
+    }
+  },
+  computed: {
+    groups: {
+      get() { return this.dataGroups },
+      set(grp) {
+        this.dataGroups = grp
+      }
+    }
+  },
+  watch: {
+    dataGroups(newValue, oldValue) {
+      if (newValue !== oldValue) {
+        this.$emit('input', newValue)
+      }
+    }
+  },
+  methods: {
+    addGroup() {
+      this.dataGroups.push([{}])
+    },
+    addItem(group) {
+      group.push({})
+    },
+    updateItem(groupIndex, itemIndex, item) {
+      console.info(item)
+      this.$set(this.dataGroups[groupIndex], itemIndex, item)
+    },
+    removeItem(groupIndex, itemIndex) {
+      this.dataGroups[groupIndex].splice(itemIndex, 1)
+      if (this.dataGroups[groupIndex].length < 1) {
+        this.dataGroups.splice(groupIndex, 1)
+      }
+    }
+  }
+}
+</script>
+
+<style lang="scss">
+.criterias {
+  &-group {
+    background-color: mc('blue-grey', '100');
+    border-radius: 4px;
+    padding: 1rem;
+    position: relative;
+
+    &-enter-active, &-leave-active {
+      transition: all .5s ease;
+    }
+    &-enter, &-leave-to {
+      opacity: 0;
+    }
+
+    & + .criterias-group {
+      margin-top: 1rem;
+
+      &::before {
+        content: 'OR';
+        position: absolute;
+        display: inline-flex;
+        padding: 0 2rem;
+        top: -1.25rem;
+        left: 2rem;
+        background-color: mc('blue-grey', '100');
+        color: mc('blue-grey', '700');
+        font-weight: 600;
+        font-size: .9rem;
+      }
+    }
+
+    &-more {
+      margin: .5rem 0 0 .4rem;
+    }
+  }
+
+  &-item {
+    display: flex;
+    background-color: mc('blue-grey', '200');
+    border-radius: 4px;
+    padding: .5rem;
+
+    &-enter-active, &-leave-active {
+      transition: all .5s ease;
+    }
+    &-enter, &-leave-to {
+      opacity: 0;
+    }
+
+    & + .criterias-item {
+      margin-top: .5rem;
+      position: relative;
+
+      &::before {
+        content: 'AND';
+        position: absolute;
+        width: 2rem;
+        height: 2rem;
+        border-radius: 50%;
+        display: flex;
+        justify-content: center;
+        align-items: center;
+        font-weight: 600;
+        color: mc('blue-grey', '700');
+        font-size: .7rem;
+        background-color: mc('blue-grey', '100');
+        left: -2rem;
+        top: -1.3rem;
+      }
+    }
+
+    .input-group {
+      &:nth-child(1) {
+        flex: 0 1 350px;
+      }
+
+      &:nth-child(2) {
+        flex: 0 1 250px;
+      }
+
+      & + * {
+        margin-left: .5rem;
+      }
+    }
+
+    &-more {
+      margin-top: .15rem;
+    }
+  }
+}
+</style>